So, Vodafone Ireland announce their launch of 4G LTE starting with Kilkenny. That’s great news.

One small challenge for the telco marketers is that 4G’s a rather fluid term. This article discusses the issue of everyone naming their fast mobile data offering as ‘4G’. In some other countries, 4G is the term used to market HSPA and HSPA+ services – for example in Jamaica. Here in Ireland, Imagine.ie call their Wimax service ‘4G’ – as do Intel.

Not that any of this will bother the average punter, of course – at the end of the day, all the user cares about is how well it works.

Congratulations to Vodafone Ireland – hope the rollout reaches Dublin soon!