Category Archives: TV

International & Irish communications market data published

If you’re ever looking for international telecoms comparisons, this OFCOM International Communications Market Report 2014 – just published – is a good place to start.

If you’re looking for Irish market data, Comreg have just published their Q3 quarterly market report. They seem to be getting slightly quicker at issuing them – this is the first one I’ve noticed to be issued in the following quarter.

And finally, COMREG are starting to make underlying data available on their site There’s not much available yet, so let’s hope more is added soon.

How television in Ireland is changing

Television in Ireland is changing fast.  In a few years the TV that we now know will be completely changed.  Here are some of the key changes ahead:

4K TV.  After the failure of 3D TV to capture the imagination (i.e. to sell many units), the next big thing from the broadcast industry is 4K resolution.    As the graphic from Wikimedia commons shows, 4K resolution will deliver a massive increase in picture quality over existing HDTV.  While some commentators debate the real value of it – and just like with cameras, the marginal benefit to the human eye of of each increase in the number of pixels certainly becomes less and less – 4K is certainly coming.

Smart TVs.  This is all about integrating the internet – particularly web 2.0 – into TVs.  Faced with the threat of competition from the internet, TVs are turning into internet devices.  Many TVs now allow you to play YouTube videos, interact with a Neflix account, and so on.  Expect services offered to multiply and expect the user interfaces to become less clunky as they evolve.

TV leaves the house.  For many of us, TV viewing is no longer confined to the sitting room, with TVs in bedrooms and kitchens.  Increasingly we will see TV viewing (if indeed, we should call it that) leaving the house.  Faster wi-fi and LTE mobile networks are delivering the bandwidth to allow much higher quality video streaming to the mobile user (though data tariffs will have to fall before most can afford it over mobile).

Triple and quad-play. Remember the good old days when banks were banks, building societies were building societies were building societies and insurance companies were insurance companies? Those days are gone, and for television in Ireland they’re going too. The big buzzword (and the main reason that this blog covers TV) is convergence – that is, offering TV, landline and broadband (and maybe mobile, too) in a bundle to the customer.  Telcos and pay-TV companies have found that the more products you offer your customers, the more money you make, so it’s coming. Vodafone’s CEO has stated his intention to offer “unified, converged, multiscreen services in all countries” and is threatening to follow BT into the pay TV market in the UK. Both Sky and UPC each has a broadband & home phone offering and UPC has been rumoured (albeit a little while ago) to be launching a mobile service on Three’s network. Eircom of course has a quad-play offering, eVision.

Streaming replacing broadcast. In the old days we watched what the TV companies showed us, when they wanted to show it, even if we had a pay-TV service like Sky or UPC (71% of Irish TV-owning households use some sort of pay-TV according to the latest COMREG report). If you missed the Late Late show on a Friday night, tough. Then came VCRs and then PVRs, which allowed us to save programmes to watch later, as long as we remembered in advance. Now we have Netflix (over 150,000 subscribers in Ireland) and its competitors like LoveFilm allowing us to watch what we want, when we want it, without buying DVDs or recording the programme.  And so we can watch eight episodes of the The Borgias (or, for Guardian readers, Borgen) at a sitting.  Welcome to this month’s buzzword: binge-watching.

User interface challenges.  All new telly stuff brings complexity.  The Sky box is a paragon of usability and compatibility, but some of its competitors fall short, and even with Sky, users will need a separate box for DVDs or Netflix.  Many of us have multiple boxes and multiple remote controls. Your author has five such devices: the TV, a Ferguson Ariva combo box for decoding free satellite & RTE signals, a blu-ray player, a cinema sound amplifier and a WDTV box for playing stored movies. Each has its own remote control.  It’s hardly intuitive.

Original content from Pay-TV companies.  We are used to pay-TV companies such as Sky and now BT securing exclusive rights to sports programming and early viewing to movies at home.  Now Netflix and Sky are creating their own programme content.  If their exclusive content is good enough, then they will attract subscribers based on the content itself.  Netflix’s ‘House of Cards’ and its takeover of the the award-winning series ‘Arrested Development‘ seems to be starting to do just that.  Sky Atlantic is following a similar path, commissioning documentary and drama content.  Because viewers of television in Ireland depend so much on pay TV, this provider-specific content will become a significant factor in the battle for market share.

A change in the TV licence:  The number of households without a television in Ireland seems to increasing, as families turn away from broadcast TV and turn to the internet for their viewing.  (When is a TV not a TV? When it is a computer monitor without a TV tuner in the back).  Recognising this, the government is planning a levy on every household, whether or not it has a TV, to replace the TV licence. A brave and logical move.

Interesting times ahead for the television in Ireland.  Stay tuned.

Whither Eircom eVision?

So, Eircom have announced their eVision TV service.  Initial reports are that the user interface on the eVision set-top box is rather good, and the channel lineup – while not suiting everyone – is a decent basic service.  Pricing is aggressive.  It runs exclusively on their eFibre network, so bandwidth should not be a problem.

And why are Eircom getting into the TV business?  Well, telecoms and broadcasting have been converging for some time now.  The Irish telecoms regulator also regulates broadcasting transmission networks (as does its UK counterpart, OFCOM).  Some telcos (e.g. Virgin Media in the UK) have offered TV for many years.  However, there is a strong trend today towards converged services (which is basically selling a range of similar services to the customer).  The holy grail is quad-play: combining mobile phone service, fixed telephone, broadband access and TV services.  In Ireland, UPC have offered a triple-play service (fixed line, broadband and TV) for years and Sky have recently brought broadband and landline service to the Irish market for their own triple-play service.

Converged services offer a number of benefits for the telco.  First, the opportunity for growth. Most OECD mobile markets are saturated and fixed line penetration has been falling for years.  By adding an extra service, the telco can grow revenues.  More importantly, the more services a customer takes from a single provider, they less likely they are to churn (i.e. switch providers).  Telcos refer to this as ‘increasing stickiness’.  In the UK, BT (who we might mistakenly think of as similar to Eircom) have offered a TV service for some years and in 2012 succeeded in buying the rights to a number of English Premier League matches. BT offer mobile service to businesses as a virtual operator on the Vodafone network and last week announced the replacement of that deal with a new partnership with EE, the new company formed from Orange and T-Mobile in the UK.  Will BT move to offering consumer quad-play services?

So will Eircom succeed?  Suddenly, TV has become a highly competitive market. TV homes by reception method. Source: COMREG quarterly report Q2 2013

TV homes by reception method. Source: COMREG quarterly report Q2 2013


The chart shows that the 71% of households receive TV from one of the main market cable & satellite provides (UPC, Sky, plus a few others).  The report from which it was taken also states that only about 10% of houses receive only terrestrial Irish TV – all the rest have some form of cable, satellite or foreign terrestrial (Freeview or Freesat) service.

Moreover, TV is changing fast.  Advertising revenues, the lifeblood of a TV channel, are falling fast as advertisers switch to new media.   Sky have a crucial grip on sports programming.  It’s also worth pointing out that whereas telecoms is highly regulated and Eircom are bound to allow wholesale access to their eFibre network, TV content is hardly regulated at all.

Eircom has a huge challenge – to take large numbers of customers away from 2 providers, Sky and UPC, who have strong brands, powerful marketing and a reputation for quality.  To do this they will need a strong channel lineup and a fully-featured set-top box that is easy to use (note the negative reviews of BT TV here) as well as powerful marketing.  Sky have set the bar high in Ireland with quality programming, exclusive sports and great usability, and UPC have the advantage of a fast broadband network – and have already announced a new basic package to compete with eVision.  On the other hand, Eircom have a massive database of most of the landlines in the country.  Their eFibre infrastructure reaches half a million homes at the moment and will reach many more in a year – and their brand – if not ideally positioned for TV – has has almost universal recognition.

Time will tell whether the eVision brand has the muscle and the proposition has the ruthless focus on programming and service quality to take a decent share of the Irish TV market at decent margins.  One thing is for sure – this is good news for the TV consumers of Ireland.